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A big part of doing your work is defending your time and your attention so you can do your work.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Bigs
Part
Work
Time
Defending
Attention

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If you measure it, it will improve.
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It takes three years to be an overnight success, sometimes more.
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Learning is not watching a video, learning is taking action and seeing what happens.
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Shame must be accepted to be effective.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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The world is begging for you to lead.
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Play a new game, not the older game but faster.
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People talking about you is far more effective than talking about yourself.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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No one knows more about the way you think than you do.
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Not adding value is the same as taking it away.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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