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Teaching young people to sell is a priceless gift.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Priceless
Sell
Sells
Gift
Teaching
Young
People
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All Marketers are liars tell stories.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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When your art fails, make better art.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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Things that look like shortcuts are actually detours (disguised as less work).
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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People rarely buy what they need. They buy what they want.
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If you want customers to hear about you, make something worth talking about.
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Don't wait to be picked. Pick yourself.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Great work is the result of seeking out tension, not avoiding it.
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