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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Creating
Seeing
Friends
Interesting
Art
Might
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Data is not useful until it becomes information.
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Be relentlessly generous, without focusing on when it will come back to you.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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Your generosity is more important than your perfection.
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Communication is the transfer of emotion.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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Teaching young people to sell is a priceless gift.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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You don't need a new plan for next year. You need a commitment.
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By the time there is a case study about your industry, you are already too late.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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What evidence would you need to see to change your mind about this?
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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The only thing worse than starting something and failing... is not starting something.
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