Quote

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Seeing
Friends
Interesting
Art
Might
Marketing
Creating

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I do not think you can get rid of the fear... but you can dance with it.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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When the room brightens when you walk in, you matter.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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As long as you want to please everyone, you won't please anyone.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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Gifts are not favors. If you expect something in return, it's not a gift.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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If you don't require the journey to be easy or comfortable or safe, you can change the world.
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The enemy of fear is creativity.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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Busy does not equal important. Measured doesn't mean mattered.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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Surprise and delight and connection are remarkable.
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Your best customers are worth far more than your average customers.
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