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By the time there is a case study about your industry, you are already too late.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Industry
Cases
Already
Study
Time
Case
Late

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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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I feel like I'm treating people as I'd like to be treated.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Good marketers measure.
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Big ideas are little ideas that no-one killed too soon.
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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I define anxiety as experiencing failure in advance.
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The only purpose of customer service is to change feelings.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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Go ahead, do something impossible.
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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You get to keep making art as long as you are willing to make the choices that let you make your art.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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