Quote

The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Wants
Probably
Everyone
Resistant
Fear
Persistent
Change
Status
Better
Believes
Come
Exists
Believe
Risk

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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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No niche is too small if it's yours.
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Competence is no longer scarce.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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How was your day? If your answer was fine, then I don't think you were leading.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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Plans are great, but missions are better.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Marketing begins before the product is launched.
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Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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If the game is designed for you to lose, don't play that game. Play a different one.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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Either you defend the status quo, or you invent the future.
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