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Figure out the people part and the technology gets a whole lot simpler.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Part
Whole
People
Simpler
Figure
Figures
Gets
Technology

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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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In our desire to please everyone, it's very easy to end up being invisible or mediocre.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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If you want customers to hear about you, make something worth talking about.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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If you're not the best in the world at what you do, then you have to get better.
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Don't waste time looking for a better pencil: learn to write better.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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What you do for a living is not be creative, what you do for a living is ship.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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