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Average feels safe but it's not. It's invisible.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Safe
Feels
Invisible
Average

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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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If you can't sell to 1 in 1000, why market to a million?
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You gain converts by winning at something the existing provider didn't think was so important.
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It's uncomfortable to challenge the status quo.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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We are leaving the industrial economy and entering the connection economy.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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No niche is too small if it's yours.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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Here's the thing: The book that will most change your life is the book you write.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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As long as you want to please everyone, you won't please anyone.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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