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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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Ever
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If the game is designed for you to lose, don't play that game. Play a different one.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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The market and the consumer and idea trump the system.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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Most people are searching for a path to success that is both easy and certain. Most paths are neither.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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You can't lose. Go, go, go!
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Many Things That Are True Are True Because You Believe Them.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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You can game the social media in the short run, but not for long.
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Finding new ways, more clever ways to interrupt people doesn't work.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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