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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Doesn
Ships
Ideas
Likely
Better
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Matter
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Every
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Idea
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Voices
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Excellence isn't about meeting the spec, it's about setting the spec.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Either you defend the status quo, or you invent the future.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Life is not about gutting out every situation. It's about identifying opportunity or the lack thereof. If your pride is all that is standing in the way of quitting, quit. The right people won't care and the wrong people don't matter. If you know you're on the right path, persevere though the pain. It will be worth it.
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People rarely buy what they need. They buy what they want.
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Here's the thing: The book that will most change your life is the book you write.
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You don't have to settle. It's a choice you get to make every day.
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Many people believe that great designers get great clients. It's the other way around.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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Your generosity is more important than your perfection.
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Be genuine. Be remarkable. Be worth connecting with.
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Evolution is the most popular way we have for dealing with change.
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What I mean by art is the human act of doing something that connects us to someone else
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