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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Art
Celebrating
Good
Pretending
Celebrate
Forward
Exist
Decision
Looking
Making

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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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If the game is designed for you to lose, don't play that game. Play a different one.
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No niche is too small if it's yours.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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Gratitude and opportunity create more of the same.
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Shame must be accepted to be effective.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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Competence is no longer scarce.
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Someone can always do your job a little better or faster or cheaper than you can.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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