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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Good
Pretending
Celebrate
Forward
Exist
Decision
Looking
Making
Art
Celebrating

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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Your generosity is more important than your perfection.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Don't waste time looking for a better pencil: learn to write better.
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Networking that matters is helping people achieve their goals.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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As you've probably discovered, great work makes us uncomfortable.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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A brand that stands for what all brands stand for stands for nothing much.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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