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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Decision
Looking
Making
Art
Celebrating
Good
Pretending
Celebrate
Forward
Exist

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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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Too often, we don't give people the opportunity to fill in the blanks.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Dig your well before you're thirsty.
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If you could do tomorrow over again, would you?
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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Listen to your fear but don't obey it.
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If you're not the best in the world at what you do, then you have to get better.
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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If the game is designed for you to lose, don't play that game. Play a different one.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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Data is not useful until it becomes information.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
Seth Godin