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Surprise and differentiation have far more impact than noise does.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Doe
Differentiation
Noise
Surprise
Impact

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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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Play a new game, not the older game but faster.
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No niche is too small if it's yours.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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All the good things in my career are a direct descendant of what I did and learned at # camp
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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Set up a life you don't need to escape from.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Good marketers measure.
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Habits are more powerful than fears.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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A brand that stands for what all brands stand for stands for nothing much.
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