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Surprise and differentiation have far more impact than noise does.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Impact
Doe
Differentiation
Noise
Surprise

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Who gets to decide what you want?
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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Dig your well before you're thirsty.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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Art is a personal act of courage, something one human does that creates change in another.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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Don't wait to be picked. Pick yourself.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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Good marketers measure.
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Evolution is the most popular way we have for dealing with change.
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Go ahead, do something impossible.
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As soon as we associate reading with a test, we've missed the point.
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Don’t be different just to be different. Be different to be better.
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Data is not useful until it becomes information.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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