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You don't need a new plan for next year. You need a commitment.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Commitment
Plan
Plans
Year
Next
Need
Needs
Years
Productivity

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No niche is too small if it's yours.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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The answer to the question where do good ideas come from is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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What if getting bigger isn't the point? What if you merely got better?
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Big ideas are little ideas that no-one killed too soon.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Someone can always do your job a little better or faster or cheaper than you can.
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But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
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What evidence would you need to see to change your mind about this?
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The combination of passion and art is what makes someone a linchpin.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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It's uncomfortable to challenge the status quo.
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Say what you believe and see who follows.
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It takes three years to be an overnight success, sometimes more.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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