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Plans are great, but missions are better.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Great
Missions
Entrepreneur
Plans
Better

More quotes by Seth Godin

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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
Seth Godin
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
Seth Godin
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
Seth Godin
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
Seth Godin
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The job isn't to catch up to the status quo the job is to invent the status quo.
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
Seth Godin
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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The innovator creates a business where they are making money, even when they sleep.
Seth Godin
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Mass attention is almost unattainable and it's not clear that you want it.
Seth Godin
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The only thing worse than starting something and failing... is not starting something.
Seth Godin
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
Seth Godin
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
Seth Godin
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If you can't make money from attention, you should do something else for a living.
Seth Godin
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
Seth Godin
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
Seth Godin
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
Seth Godin
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
Seth Godin
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Art is what we're doing when we do our best work.
Seth Godin
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
Seth Godin
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Busy does not equal important. Measured doesn't mean mattered.
Seth Godin