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You don't have to settle. It's a choice you get to make every day.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Settling
Choice
Choices
Every
Make
Settle
Mediocrity

More quotes by Seth Godin

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The first rule of doing work that matters: Go to work on a regular basis.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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Your generosity is more important than your perfection.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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Play a new game, not the older game but faster.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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By the time there is a case study about your industry, you are already too late.
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The person who fails the most wins.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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Plans are great, but missions are better.
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