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In our desire to please everyone, it's very easy to end up being invisible or mediocre.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Ends
Mediocre
Mediocrity
Invisible
Please
Everyone
Desire
Easy
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Everyone is not your customer.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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The opposite of coherent is interesting.
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Here's the thing: The book that will most change your life is the book you write.
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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Facts are irrelevant. What matters is what the consumer believes.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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Successful people fail often, and, worth noting, learn more from that failure than everyone else.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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Learning is not watching a video, learning is taking action and seeing what happens.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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No is the foundation that we can build our yes on.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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