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In our desire to please everyone, it's very easy to end up being invisible or mediocre.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Desire
Easy
Ends
Mediocre
Mediocrity
Invisible
Please
Everyone

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Making promises and keeping them is a great way to build a brand.
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What if getting bigger isn't the point? What if you merely got better?
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believe that giving up is the same thing as being realistic.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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You can't lose. Go, go, go!
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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The application process changes the list of who applies. Your applicants reflect your methods.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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Someone can always do your job a little better or faster or cheaper than you can.
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In other words, If you don't take action, you won't get any results You are not your resume, you are your work
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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Surprise comes from defying expectations.
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Competence is no longer a scarce commodity.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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