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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Haven
Given
Else
Seems
Care
Marketing
Anything
Customers
Reason
Price
Havens
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You don't need more time in your day. You need to decide.
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People rarely buy what they need. They buy what they want.
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Not adding value is the same as taking it away.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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Too often, we don't give people the opportunity to fill in the blanks.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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Dreams are difficult to build and easy to destroy.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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Be personal. Be relevant. Be specific.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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The innovator creates a business where they are making money, even when they sleep.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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Leadership is the art of giving people a platform for spreading ideas that work.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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