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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Havens
Haven
Given
Else
Seems
Care
Marketing
Anything
Customers
Reason
Price
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The resistance is not something to be avoided, it's something to seek out.
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The conversation is happening about your brand whether you're a part of it or not.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Here's the thing: The book that will most change your life is the book you write.
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The world is begging for you to lead.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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You can't win by being more average than average.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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Leadership is a choice. It's the choice not to do nothing.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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Art is what we do when we're truly alive.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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The only purpose of customer service is to change feelings.
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