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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Haven
Given
Else
Seems
Care
Marketing
Anything
Customers
Reason
Price
Havens
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Habits are where our lives and careers and bodies are made.
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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The world is begging for you to lead.
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It's not an accident that successful people read more books.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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We're all born creative, it takes a little while to become afraid.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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The first step to getting good is admitting that you aren't (yet).
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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