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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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Customers
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Price
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Else
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Marketing
More quotes by Seth Godin
You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
Seth Godin
Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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If you can't sell to 1 in 1000, why market to a million?
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Practice works because practice gives us a chance to relax enough to make smart choices.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Surprise comes from defying expectations.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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No niche is too small if it's yours.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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Your best customers are worth far more than your average customers.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Think big. Start small.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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