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The best marketing strategy is to destroy your industry before your competition does.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Industry
Doe
Best
Marketing
Destroy
Strategy
Competition

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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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Play a new game, not the older game but faster.
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
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Debt creates stress, stress creates behaviors that don't lead to happiness.
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Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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If you could do tomorrow over again, would you?
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Surprise comes from defying expectations.
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Making promises and keeping them is a great way to build a brand.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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By the time there is a case study about your industry, you are already too late.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
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Life is not about gutting out every situation. It's about identifying opportunity or the lack thereof. If your pride is all that is standing in the way of quitting, quit. The right people won't care and the wrong people don't matter. If you know you're on the right path, persevere though the pain. It will be worth it.
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The cost of being wrong is less than the cost of doing nothing.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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