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The best marketing strategy is to destroy your industry before your competition does.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Destroy
Strategy
Competition
Industry
Doe
Best

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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Mass attention is almost unattainable and it's not clear that you want it.
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Data is not useful until it becomes information.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Art is what we're doing when we do our best work.
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You can game the social media in the short run, but not for long.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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