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The best marketing strategy is to destroy your industry before your competition does.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Destroy
Strategy
Competition
Industry
Doe
Best
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I think creativity is better described as failing repeatedly until you get something right.
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
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The ladder of success isn't a ladder. It's a series of steps with leaps interspersed along the way.
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Communication is the transfer of emotion.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Gifts are not favors. If you expect something in return, it's not a gift.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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Leadership is a choice. It's the choice not to do nothing.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Don't waste time looking for a better pencil: learn to write better.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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Just because something is easy to measure doesn't mean it's important.
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If you could do tomorrow over again, would you?
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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