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The best marketing strategy is to destroy your industry before your competition does.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Destroy
Strategy
Competition
Industry
Doe
Best
More quotes by Seth Godin
The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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Evolution is the most popular way we have for dealing with change.
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Mass attention is almost unattainable and it's not clear that you want it.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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Great work is the result of seeking out tension, not avoiding it.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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The less people know, the more they yell.
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The first rule of doing work that matters: Go to work on a regular basis.
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Busy does not equal important. Measured doesn't mean mattered.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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It's easy to pretend expertise when there's no data to contradict you.
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We are too focused on avoiding criticism and not enough on making a difference.
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Learning is not done to you, it is something you choose to do.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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