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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Smart
Perhaps
Smarts
Kind
Dedication
Transition
Marketing
Insight
Profession
Requires

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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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Tribes makes our lives better, and leading a tribe is the best life of all.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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Quit or be exceptional. Average is for losers.
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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If you can't make money from attention, you should do something else for a living.
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Don't fix me Love me for what's broken.
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Just because something is easy to measure doesn't mean it's important.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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Great work is the result of seeking out tension, not avoiding it.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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Think big. Start small.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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Don't waste time looking for a better pencil: learn to write better.
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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Plans are great, but missions are better.
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