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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Kind
Dedication
Transition
Marketing
Insight
Profession
Requires
Smart
Perhaps
Smarts

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The application process changes the list of who applies. Your applicants reflect your methods.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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As soon as we associate reading with a test, we've missed the point.
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The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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Listen to your fear but don't obey it.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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You don't need a new plan for next year. You need a commitment.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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