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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Perhaps
Smarts
Kind
Dedication
Transition
Marketing
Insight
Profession
Requires
Smart

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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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Not adding value is the same as taking it away.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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Data is not useful until it becomes information.
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If you can't sell to 1 in 1000, why market to a million?
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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The only thing worse than starting something and failing... is not starting something.
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All Marketers are liars tell stories.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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No organization ever created an innovation. People innovate, not companies.
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If you can raise money, you're never going to have trouble getting a job.
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Busy does not equal important. Measured doesn't mean mattered.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Catering to the passionate is exactly what you should do.
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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