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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Profession
Requires
Smart
Perhaps
Smarts
Kind
Dedication
Transition
Marketing
Insight
More quotes by Seth Godin
Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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Listen to your fear but don't obey it.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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Most people are searching for a path to success that is both easy and certain. Most paths are neither.
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The cost of being wrong is less than the cost of doing nothing.
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All Marketers are liars tell stories.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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Facts are irrelevant. What matters is what the consumer believes.
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Things that look like shortcuts are actually detours (disguised as less work).
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Just start. Start now. Fail often. Enjoy the ride.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
Seth Godin
