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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Kind
Dedication
Transition
Marketing
Insight
Profession
Requires
Smart
Perhaps
Smarts

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Someone can always do your job a little better or faster or cheaper than you can.
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Tribes makes our lives better, and leading a tribe is the best life of all.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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Everyone is not your customer.
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If it scares you, it might be a good thing to try.
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Facts are irrelevant. What matters is what the consumer believes.
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Don't wait to be picked. Pick yourself.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Content marketing is the only marketing left
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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The market and the consumer and idea trump the system.
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The habit of doing more than is necessary can only be earned through practice.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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The only thing worse than starting something and failing... is not starting something.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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