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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Smart
Perhaps
Smarts
Kind
Dedication
Transition
Marketing
Insight
Profession
Requires

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Art is a personal act of courage, something one human does that creates change in another.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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The first rule of doing work that matters: Go to work on a regular basis.
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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Own your dreams. There is no better way to make them happen.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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Be relentlessly generous, without focusing on when it will come back to you.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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The less people know, the more they yell.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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When you can swim, who cares how deep the water is?
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Ideas that spread win.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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What evidence would you need to see to change your mind about this?
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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No niche is too small if it's yours.
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