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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Answer
Return
Policy
Answers
Way
Phone
People
Marketing
Phones
Bills

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People talking about you is far more effective than talking about yourself.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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The conversation is happening about your brand whether you're a part of it or not.
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If you want customers to hear about you, make something worth talking about.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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The job is not your work what you do with your heart and soul is the work.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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Genius is the act of solving a problem in a way no one has solved it before.
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Dig your well before you're thirsty.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
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Gratitude and opportunity create more of the same.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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Set up a life you don't need to escape from.
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There's no map for being an artist.
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