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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Answer
Return
Policy
Answers
Way
Phone
People
Marketing
Phones
Bills

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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Just because something is easy to measure doesn't mean it's important.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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When kids grow up wanting to be you, you matter.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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No organization ever created an innovation. People innovate, not companies.
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We are leaving the industrial economy and entering the connection economy.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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I think creativity is better described as failing repeatedly until you get something right.
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Play a new game, not the older game but faster.
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