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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Answer
Return
Policy
Answers
Way
Phone
People
Marketing
Phones
Bills

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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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If you want to get in shape, go to the # gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.
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One key to moving forward is knowing what to leave behind.
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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People are not afraid of failure, they're afraid of blame.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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As soon as we associate reading with a test, we've missed the point.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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What people are afraid of isn't failure. It's blame. Criticism.
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How was your day? If your answer was fine, then I don't think you were leading.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.
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The enemy of fear is creativity.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Treat different people differently. Anything else is a compromise.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
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