Quote

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Answer
Return
Policy
Answers
Way
Phone
People
Marketing
Phones
Bills

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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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People talking about you is far more effective than talking about yourself.
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What I mean by art is the human act of doing something that connects us to someone else
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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The job isn't to catch up to the status quo the job is to invent the status quo.
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Catering to the passionate is exactly what you should do.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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Evolution is the most popular way we have for dealing with change.
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You don't need more time in your day. You need to decide.
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Own your dreams. There is no better way to make them happen.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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