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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Though
Great
Commodity
Way
Efficiency
Marketing
Sell
Sells
Price
Lows
More quotes by Seth Godin
All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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Art is what we do when we're truly alive.
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Average feels safe but it's not. It's invisible.
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The job is not your work what you do with your heart and soul is the work.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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Genius is the act of solving a problem in a way no one has solved it before.
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Good marketers measure.
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Gifts are not favors. If you expect something in return, it's not a gift.
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Finding new ways, more clever ways to interrupt people doesn't work.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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The less people know, the more they yell.
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Quit or be exceptional. Average is for losers.
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As you've probably discovered, great work makes us uncomfortable.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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You don't need a new plan for next year. You need a commitment.
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You gain converts by winning at something the existing provider didn't think was so important.
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