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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Lows
Though
Great
Commodity
Way
Efficiency
Marketing
Sell
Sells
Price
More quotes by Seth Godin
You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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As you've probably discovered, great work makes us uncomfortable.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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Surprise and differentiation have far more impact than noise does.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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Networking that matters is helping people achieve their goals.
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Set up a life you don't need to escape from.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
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