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If you can't sell to 1 in 1000, why market to a million?

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Million
Millions
Marketing
Sell
Sells
Market

More quotes by Seth Godin

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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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Just start. Start now. Fail often. Enjoy the ride.
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Don’t do it because it’s your job, do it because you can.
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Good marketers tell a story.
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Treat different people differently. Anything else is a compromise.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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Finding new ways, more clever ways to interrupt people doesn't work.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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Ideas that spread win.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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The less people know, the more they yell.
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Don't fix me Love me for what's broken.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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Most people are searching for a path to success that is both easy and certain. Most paths are neither.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
Seth Godin