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If you can't sell to 1 in 1000, why market to a million?

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Sell
Sells
Market
Million
Millions

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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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Good marketers measure.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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The way you feel about giving money to good causes has a lot to do with the way you feel about money.
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Dreams are difficult to build and easy to destroy.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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