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If you can't sell to 1 in 1000, why market to a million?

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Millions
Marketing
Sell
Sells
Market
Million

More quotes by Seth Godin

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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
Seth Godin
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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Don't fix me Love me for what's broken.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
Seth Godin
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Average feels safe but it's not. It's invisible.
Seth Godin
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What evidence would you need to see to change your mind about this?
Seth Godin
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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The way you feel about giving money to good causes has a lot to do with the way you feel about money.
Seth Godin
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
Seth Godin
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
Seth Godin