Quote

If you can't sell to 1 in 1000, why market to a million?

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Sell
Sells
Market
Million
Millions

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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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The question is not Will you succeed? but rather, Will you matter?
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Say what you believe and see who follows.
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If you want customers to hear about you, make something worth talking about.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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I do not think you can get rid of the fear... but you can dance with it.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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As you've probably discovered, great work makes us uncomfortable.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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