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If you can't sell to 1 in 1000, why market to a million?

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Sell
Sells
Market
Million
Millions
Marketing

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Too often, the person who wrecks our work is us.
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What if getting bigger isn't the point? What if you merely got better?
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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If you hear my idea and dont believe it , thats not your fault its mine.
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
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I feel like I'm treating people as I'd like to be treated.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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No organization ever created an innovation. People innovate, not companies.
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I do not think you can get rid of the fear... but you can dance with it.
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If you could do tomorrow over again, would you?
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Think big. Start small.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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People rarely buy what they need. They buy what they want.
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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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