Quote

If you can't sell to 1 in 1000, why market to a million?

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Sell
Sells
Market
Million
Millions
Marketing

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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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The way to get unstuck is to start down the wrong path, right now.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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Busy does not equal important. Measured doesn't mean mattered.
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Many Things That Are True Are True Because You Believe Them.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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Successful people are successful for one simple reason: they think about failure differently.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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Your best customers are worth far more than your average customers.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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