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If you can't make money from attention, you should do something else for a living.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Attention
Living
Money
Else
Something
Make

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Communication is the transfer of emotion.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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If it scares you, it might be a good thing to try.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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If you can't sell to 1 in 1000, why market to a million?
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Catering to the passionate is exactly what you should do.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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Successful people fail often, and, worth noting, learn more from that failure than everyone else.
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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What people are afraid of isn't failure. It's blame. Criticism.
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Leadership is the art of giving people a platform for spreading ideas that work.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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It's clearly more fun to make the rules than to follow them.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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When kids grow up wanting to be you, you matter.
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