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Good marketers measure.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketing
Measure
Business
Good
Marketers

More quotes by Seth Godin

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Figure out the people part and the technology gets a whole lot simpler.
Seth Godin
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
Seth Godin
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
Seth Godin
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
Seth Godin
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
Seth Godin
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
Seth Godin
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
Seth Godin
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
Seth Godin
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
Seth Godin
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
Seth Godin
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
Seth Godin
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Many Things That Are True Are True Because You Believe Them.
Seth Godin
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
Seth Godin
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
Seth Godin
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More time [to decide] without more information just creates anxiety, not insight.
Seth Godin
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Competence is no longer scarce.
Seth Godin
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
Seth Godin
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
Seth Godin