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Leadership is scarce because few people are willing to go through the discomfort required to lead.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
People
Scarce
Discomfort
Required
Management
Lead
Leadership
Willing

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How dare you settle for less when the world has made it so easy for you to be remarkable?
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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It's uncomfortable to challenge the status quo.
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
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When the room brightens when you walk in, you matter.
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The best marketing strategy is to destroy your industry before your competition does.
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Leadership is the art of giving people a platform for spreading ideas that work.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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