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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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Competition and the market are like water, they go where they want
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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Just start. Start now. Fail often. Enjoy the ride.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Average feels safe but it's not. It's invisible.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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The conversation is happening about your brand whether you're a part of it or not.
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The innovator creates a business where they are making money, even when they sleep.
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The only thing worse than starting something and failing... is not starting something.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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People rarely buy what they need. They buy what they want.
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What you do for a living is not be creative, what you do for a living is ship.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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By the time there is a case study about your industry, you are already too late.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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There's no map for being an artist.
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The best marketing strategy is to destroy your industry before your competition does.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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