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Tribes makes our lives better, and leading a tribe is the best life of all.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Better
Life
Tribe
Tribes
Leading
Greatness
Lives
Makes
Best

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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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You can't win by being more average than average.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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Dreams are difficult to build and easy to destroy.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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What I mean by art is the human act of doing something that connects us to someone else
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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Average feels safe but it's not. It's invisible.
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Tell your lizard (brain) to shut up.
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Networking that matters is helping people achieve their goals.
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Don’t be different just to be different. Be different to be better.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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Too often, we don't give people the opportunity to fill in the blanks.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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Own your dreams. There is no better way to make them happen.
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The only purpose of customer service is to change feelings.
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