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Tribes makes our lives better, and leading a tribe is the best life of all.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Better
Tribe
Life
Tribes
Leading
Greatness
Lives
Makes
Best

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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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People talking about you is far more effective than talking about yourself.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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In other words, If you don't take action, you won't get any results You are not your resume, you are your work
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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Dreams are difficult to build and easy to destroy.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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Tell your lizard (brain) to shut up.
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Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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Facts are irrelevant. What matters is what the consumer believes.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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