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Tribes makes our lives better, and leading a tribe is the best life of all.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Lives
Makes
Best
Better
Tribe
Life
Tribes
Leading
Greatness
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.
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You can't win by being more average than average.
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If you can't sell to 1 in 1000, why market to a million?
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The answer to the question where do good ideas come from is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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If you can't make money from attention, you should do something else for a living.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Debt creates stress, stress creates behaviors that don't lead to happiness.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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