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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Memorable
Loud
Greatness
Home
Reason
Something
Good

More quotes by Seth Godin

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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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When your art fails, make better art.
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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People that take responsibility are often given responsibility!
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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If you hear my idea and dont believe it , thats not your fault its mine.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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Habits are more powerful than fears.
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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