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Go ahead, do something impossible.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Ahead
Greatness
Impossible
Something

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You gain converts by winning at something the existing provider didn't think was so important.
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All Marketers are liars tell stories.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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Don't create for the masses. Create for the people who are your kind of weird.
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Facts are irrelevant. What matters is what the consumer believes.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Too often, the person who wrecks our work is us.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Art is what we're doing when we do our best work.
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Be personal. Be relevant. Be specific.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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There's no map for being an artist.
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