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Becoming a superstar takes about 10,000 hours of hard work.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Superstar
Greatness
Becoming
Takes
Hours
Hard
Work

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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Good marketers tell a story.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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Who gets to decide what you want?
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Evolution is the most popular way we have for dealing with change.
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The YouTube video maker gets more out of making a video than you get out of watching it.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it no one knew about it it was a complete and total failure.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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The world is begging for you to lead.
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
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Playing safe is very risky.
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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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