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Becoming a superstar takes about 10,000 hours of hard work.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Greatness
Becoming
Takes
Hours
Hard
Work
Superstar

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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Competition and the market are like water, they go where they want
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Too often, we don't give people the opportunity to fill in the blanks.
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As long as you want to please everyone, you won't please anyone.
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What if getting bigger isn't the point? What if you merely got better?
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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What I mean by art is the human act of doing something that connects us to someone else
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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If you can raise money, you're never going to have trouble getting a job.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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