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Who gets to decide what you want?

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Decide
Gets
Choices

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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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Great work is the result of seeking out tension, not avoiding it.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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The habit of doing more than is necessary can only be earned through practice.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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Leadership is the art of giving people a platform for spreading ideas that work.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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The question is not Will you succeed? but rather, Will you matter?
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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Tell your lizard (brain) to shut up.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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