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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Firsts
Benefits
First
Cost
Game
Games
Bigs
Change
Benefit
Littles
Changing
Little
Changes

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A big part of doing your work is defending your time and your attention so you can do your work.
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Art is a personal act of courage, something one human does that creates change in another.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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It's easy to pretend expertise when there's no data to contradict you.
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There's no shortage of great ideas. There's a shortage of execution.
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No one knows more about the way you think than you do.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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Say what you believe and see who follows.
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Great work is the result of seeking out tension, not avoiding it.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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People are not afraid of failure, they're afraid of blame.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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You get to keep making art as long as you are willing to make the choices that let you make your art.
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