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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Change
Benefit
Littles
Changing
Little
Changes
Firsts
Benefits
First
Cost
Game
Games
Bigs

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Go ahead, do something impossible.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Many people believe that great designers get great clients. It's the other way around.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Habits are where our lives and careers and bodies are made.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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People talking about you is far more effective than talking about yourself.
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If you want to be a leader, go lead
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Don't waste time looking for a better pencil: learn to write better.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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The best marketing strategy is to destroy your industry before your competition does.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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No one knows more about the way you think than you do.
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Great work is the result of seeking out tension, not avoiding it.
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