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If you want to dig a big hole, you need to stay in one place.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Hole
Holes
Stay
Bigs
Place
Change
Need
Needs

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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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If it scares you, it might be a good thing to try.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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A big part of doing your work is defending your time and your attention so you can do your work.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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In our desire to please everyone, it's very easy to end up being invisible or mediocre.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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No niche is too small if it's yours.
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Excellence isn't about meeting the spec, it's about setting the spec.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Be relentlessly generous, without focusing on when it will come back to you.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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