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If you want to dig a big hole, you need to stay in one place.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Need
Needs
Hole
Holes
Stay
Bigs
Place
Change

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Great work is the result of seeking out tension, not avoiding it.
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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The application process changes the list of who applies. Your applicants reflect your methods.
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What evidence would you need to see to change your mind about this?
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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You don't need a new plan for next year. You need a commitment.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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It's uncomfortable to challenge the status quo.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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Shame must be accepted to be effective.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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As long as you want to please everyone, you won't please anyone.
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