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Your best customers are worth far more than your average customers.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Customers
Average
Worth
Business
Best

More quotes by Seth Godin

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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
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Own your dreams. There is no better way to make them happen.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.
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Positive thinking is hard. Worth it, though.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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It's clearly more fun to make the rules than to follow them.
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There's no map for being an artist.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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There's no shortage of great ideas. There's a shortage of execution.
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Not adding value is the same as taking it away.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
Seth Godin